It’s that time again, when many HR teams are ramping up for open enrollment season. To ensure your employees are taking full advantage of the benefits available to them, it’s important that they have a clear understanding of what those benefits are in the first place. It’s HR’s job to offer clear, consistent, and effective communication, guiding employees through the process for enrollment and persuading them that it’s valuable to do so.
Effective communication is harder than ever, particularly since so many companies still operate with remote or hybrid work policies. What this means is that simply placing a few flyers in the break room isn’t enough to reach everyone. Instead, HR needs to adopt a more robust, multi-channel communication strategy. Here are a few tips for doing so.
Tips for Open Enrollment Communications
1) Communicate where your employees are.
Again, flyers in the break room won’t cut it if you have a significant number of employees who never actually visit the break room. Keep the flyers, by all means, but also make sure you’re providing open enrollment information across a range of digital platforms. In-house employee emails, the employee Web portal, text messages, and employee apps are all great places to communicate about open enrollment.
2) Tell employees what they want to hear.
Bear with us on this one. What we’re saying is, don’t be so laser-focused on what you think employees should know that you neglect to touch on the questions they’re asking, or the pain points they’ve expressed. Demonstrate that you’ve actually listened to employee feedback about the open enrollment process or about your benefits offerings in general, communicating with them about the things they’re most interested in.
3) Communicate early and often.
Keep in mind that most employees will need multiple “touch points” in order to make a confident decision about their benefits enrollment. Start rolling out information as early as you can and provide plenty of opportunities for follow-up.
4) See what works.
Go back to your data from last year’s open enrollment to see what worked and what didn’t, and be diligent in collecting fresh data points this year. Use surveys to gather direct employee feedback, but also keep an eye on things like email open metrics. These analytics can be potent tools for fine-tuning your communication efforts, ensuring each year builds on the last.
Leave No Employee Behind with Your Communication Strategy
For a successful open enrollment season, robust and consistent communication is vital. Make sure you’re communicating as effectively as possible with your employees, using the guidelines we’ve outlined here. And with any questions about making this your best open enrollment season yet, reach out to FullHR directly.